Design that feels at home in any home

You’ll be moved by what’s playing on your Sony TV, but the room will stay as relaxing as ever. The secret: new product design that takes cues from interior design.

Imagine a design palette that consists of the shapes, patterns, and other elements found in a ‘slice’ of a living room scene. Most slices would include flat, slate-like objects—such as pictures against walls, books on a shelf, or dishes on a table—so these were used these as basic building blocks during product design.

By utilizing this palette and slate-like shapes to inform the look and feel of Sony’s new TVs, we were able to ensure that their slim design maintains the harmony of your living room while still making a statement.

These TV models are more than just exceptional engineering and beautiful product design. They form part of a wider mission to change the way customers think about home entertainment. By understanding how products relate to—and interact with—their surroundings, Sony delivers rich emotional experiences.